Do You Have An Easy Button?
If your prospects are convinced but don't know how to purchase from you will you loose the sale?
No matter how good you are at convincing your potential cash frenzied market, they simple will not buy from you if the process is awkward or difficult in any way. Do you know about the easy button? Purchasing has to be simple, painless.
Converting visitors into buyers is increased with multiple payment options. Do not take this lightly.
If they have a need for what you have do not deprive them by making it hard for them to purchase.
It is imperative that you personally check your own process. Look for your easy button, pay me now, order form and make sure that people can find your order form easily and hassle-free, a clear sign up link or pay now button!
Clear written direction for your customers to find the order page will minimize the chances of them getting lost in the process.
A prominent link to your order page from every other page on your site reduces the chances of losing prospects. Make your link stand out!
Multiple payment options is a MUST! Some people may feel good about using Paypal, some may only want to pay with their credit card and others might only access your site via a middle merchant service like ClickBank!
Is your order Process secure, do you use encryption technology or PayPal IPN system? Proof that you are a credible merchant is part of your job.
A money back guarantee will help people feel confident about buying from you, a picture of yourself or maybe even an audio message or even video on your site sign up page. Include your signature.
Do you have sales service after the purchase? Do you have a support desk? Who do they contact when they have problems after purchasing?
Customer testimonials, always boost confidence, but please make sure they are real and not some fake ID!
Make them feel safe about buying something from you, give them something to trust in and you will convert more sales for sure..
As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay.
Eliminate any chances of that to maximize your profits! and make sure you are using a solid back end system to maximize your sales and convert buyers into your next sales force with instant affiliate creation accounts...
This is Part One about Making your site sell more.. to read further, visit:
About the Author
Joseph Lucas is the owner of websites dedicated to increasing knowledge of home based business. Joseph works as a Business Growth specialist dedicated to Home Business Success for Anyone.
Your Easy Button
The Dirty Secrets